All posts in Marketing
SYM appears to be positioning itself in the American scooter market as the practical, capable choice. With technically excellent machines and proven reliability, SYM has long been the dark horse of the modern scooter scene. Today we have another of their promotional videos, this time for the RV200 EVO.
Vespa’s latest marketing effort, a “digital lifestyle magazine” called La Vespa Vita, is an attempt to utilize user-generated content to showcase, in their words, “the individuality, style and vivacious spirit of Vespa enthusiasts.”
Most people look at a scooter from a brand like SYM and just see the nameplate, never thinking of the multiple companies often involved in bringing it to our shores.
Vespa USA has teamed with Kate Spade New York to give away two custom LX50 scooters in a Facebook contest.
There’s a myriad of vintage scooter ads on YouTube. Here’s an oldie, but a goodie.