Archive for the ‘Marketing’ Category

  • Ad-Vespa-Nerd-Girl

    Vespa Ad: Nerd + Vespa = Hipster?

    Feb 18, 14 • 618 Views • Marketing, Vespa • • 1 Comment

    Vespa has done some fun, engaging advertising over the years. We shared some classic examples just the other day. Yet this recent print campaign from Vespa of Israel left us scratching our heads. The ad’s concept is a simple formula. Nerd + Vespa =...

  • SYM RV200 EVO

    Video: SYM RV200 EVO Official Promo

    Dec 14, 12 • 583 Views • Marketing, SYM • • 5 Comments

    SYM appears to be positioning itself in the American scooter market as the practical, capable choice. With technically excellent machines and proven reliability, SYM has long been the dark horse of the modern scooter scene. Today we have another of their...

  • Vespa Sharing Site

    Vespa Invites Users to Live “La Vita”

    Aug 29, 12 • 633 Views • Marketing, Piaggio Group, SF Feature, Vespa • • 6 Comments

    Vespa's latest marketing effort, a "digital lifestyle magazine" called La Vespa Vita, is an attempt to utilize user-generated content to showcase, in their words, "the individuality, style and vivacious spirit of Vespa enthusiasts."...

  • Scooterworks USA’s New Look

    Aug 16, 12 • 437 Views • Best of the Web, Marketing, SF Feature • • No Comments

    Scooterworks USA, one of the country's oldest suppliers of parts and accessories, recently unveiled a completely revamped web site. The slimmed-down look — designed by