All posts in Marketing
Video: SYM RV200 EVO Official Promo
SYM appears to be positioning itself in the American scooter market as the practical, capable choice. With technically excellent machines and proven reliability, SYM has long been the dark horse of the modern scooter scene. Today we have another of their promotional videos, this time for the RV200 EVO.
Vespa Invites Users to Live “La Vita”
Vespa’s latest marketing effort, a “digital lifestyle magazine” called La Vespa Vita, is an attempt to utilize user-generated content to showcase, in their words, “the individuality, style and vivacious spirit of Vespa enthusiasts.”
Scooterworks USA’s New Look
Scooterworks USA, one of the country’s oldest suppliers of parts and accessories, recently unveiled a completely revamped web site. The slimmed-down look — designed by Orbit Media Studios — has been a year in the making. While aesthetically spartan, the site puts a clear focus on and organization.
SYM’s Wolf Classic howls at the moon
Most people look at a scooter from a brand like SYM and just see the nameplate, never thinking of the multiple companies often involved in bringing it to our shores.
Vespa + Kate Spade New York Sweepstakes
Vespa USA has teamed with Kate Spade New York to give away two custom LX50 scooters in a Facebook contest.
Video: Classic Lambretta Ad
There’s a myriad of vintage scooter ads on YouTube. Here’s an oldie, but a goodie.
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