Archive for the ‘Marketing’ Category

  • SYM RV200 EVO

    Video: SYM RV200 EVO Official Promo

    Dec 14, 12 • 21 Views • Marketing, SYM • • 5 Comments

    SYM appears to be positioning itself in the American scooter market as the practical, capable choice. With technically excellent machines and proven reliability, SYM has long been the dark horse of the modern scooter scene. Today we have another of their...

  • Vespa Sharing Site

    Vespa Invites Users to Live “La Vita”

    Aug 29, 12 • 21 Views • Marketing, Piaggio Group, SF Feature, Vespa • • 6 Comments

    Vespa's latest marketing effort, a "digital lifestyle magazine" called La Vespa Vita, is an attempt to utilize user-generated content to showcase, in their words, "the individuality, style and vivacious spirit of Vespa enthusiasts."...

  • Scooterworks USA’s New Look

    Aug 16, 12 • 14 Views • Best of the Web, Marketing, SF Feature • • No Comments

    Scooterworks USA, one of the country's oldest suppliers of parts and accessories, recently unveiled a completely revamped web site. The slimmed-down look — designed by 

  • Three Wold Classic from SYM/Alliance Powersports

    SYM’s Wolf Classic howls at the moon

    Feb 22, 12 • 29 Views • Marketing, Opinion, SF Feature, SYM • • 9 Comments

    Most people look at a scooter from a brand like SYM and just see the nameplate, never thinking of the multiple companies often involved in bringing it to our shores...