Marketing | ScooterFile

Marketing, VespaFebruary 18, 2014

Vespa Ad: Nerd + Vespa = Hipster?

Vespa has done some fun, engaging advertising over the years. We shared some classic examples just the other day. Yet this recent print campaign…

Marketing, SYMDecember 14, 2012

Video: SYM RV200 EVO Official Promo

SYM appears to be positioning itself in the American scooter market as the practical, capable choice. With technically excellent machines and proven reliability, SYM has long been the dark horse of the modern scooter scene. Today we have another of their promotional videos, this time for the RV200 EVO.

Marketing, Piaggio Group, SF Feature, VespaAugust 29, 2012

Vespa Invites Users to Live “La Vita”

Vespa’s latest marketing effort, a “digital lifestyle magazine” called La Vespa Vita, is an attempt to utilize user-generated content to showcase, in their words, “the individuality, style and vivacious spirit of Vespa enthusiasts.”

Best of the Web, Marketing, SF FeatureAugust 16, 2012

Scooterworks USA’s New Look

Scooterworks USA, one of the country’s oldest suppliers of parts and accessories, recently unveiled a completely revamped web site. The slimmed-down look — designed by Orbit Media Studios — has been a year in the making. While aesthetically spartan, the site puts a clear focus on and organization.

Three Wold Classic from SYM/Alliance Powersports

Marketing, Opinion, SF Feature, SYMFebruary 22, 2012

SYM’s Wolf Classic howls at the moon

Most people look at a scooter from a brand like SYM and just see the nameplate, never thinking of the multiple companies often involved in bringing it to our shores.