All posts in Vespa
By the mid-’80s, Vespa was facing numerous challenges to its future in the scooter making business. In the United States, California had passed strict air quality regulations that prevented the …
With just 21 days remaining until Vespa World Days 2013, scooter fans around the world are gearing up for the upcoming event. WVD is held this year in Hasselt, Belgium and promises to be a massive draw for Vespa owners and acolytes of the world’s most recognized scooter brand.
Since we broke the pricing on the upcoming Vespa 946, the seemingly stratospheric price has been the main part of the conversation. At $9,946 USD, the 946 is a 125cc scooter in the same price range as 650cc maxi-scooters like the Suzuki Burgman or the BMW C-series scooters. It’s been tough for a lot of scooter fans to make the connection between a small (if remarkable) scooter and such a big price tag.
Last year, Vespa made its return to India, once one of its largest market. This time, Vespa returned as not a vehicle for the masses, but rather an aspirational brand popular with fashionable youth in India. Even Vespa calls their offerings in India a new “luxury scooter segment.” This according to Piaggio’s managing director in Inida, Ravi Chopra:
On the internet, owning the domain for a household name is a powerful thing. Worldwide, there’s one undisputed synonym for “scooter” and that’s Vespa. While Piaggio Group owns several two-wheel subsidiaries and even sells a line of scooters under its own name, the Vespa brand is still the logical jumping off point for many beginning their web search into the world of scooters.
Since its concept debut in 2011, the Vespa 946 has captured the imagination of the two wheel world. Even hard core motorcycle people are taking notice of this remarkable bike. …