The Piaggio line of scooters has always been an interesting case study in brand positioning. As parent company of the world’s most recognizable scooter marque, Vespa, Piaggio could have been content to exist as a governing parent company for its many two-wheel properties. These include not just Vespa, but also Moto Guzzi, Aprilia and others. Yet Piaggio sells a full lineup of modern-style scooters under its own name. Most feature Vespa power plants, so for many, the value proposition is obvious. I can still get a Vespa, but for less money.