Q1 Scooter Sales Fall -34.6% for USA. Cold Weather To Blame?

An abnormally cold (or arguably absent) spring has apparently taken its toll on the motorcycle, scooter and ATV industry for the first quarter of 2013. Compared to last year, the whole industry is slumping -13.3% overall, but the clear loss leader is the scooter segment, which is down a whopping -34.6%. Now granted, these numbers only reflect those OEMs who actually report their sales numbers. BMW, for example, actually saw considerable growth for both Q1 and April of this year. Although, those numbers had no details as to sales success of their scooter offerings.

Sales Table

The burning question is one of causality, however. Is 2013 going to be a slump year for scooters overall? Has the market shifted away? Or is weather really the culprit and will warmer weather see a rise in scooter sales corresponding to temperatures? Time will tell.

Source: Dealer News

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  • Orin

    Where I live, scooter dealers have been dropping like flies, so even if people wanted to buy scooters they’d have some difficulty finding a place to do that. That the MC/scooter biz in the U.S. is doing everything it can to kill itself doesn’t help, either…

  • It is hard to find a reputable scooter that will stay in business. Unless you stay with a major brand you are at the mercy of “here today, gone tomorrow” dealer. Additionally there are many stores that carry a less than dependable, poorly built ans seem to have problems with obtaining a clear title that is acceptable at the local DMV office. There are some very repetable dealers to buy from. They will work with you in getting straight red out, but as it should it costs money. If you find what you believe is responsible stay with them. It will pay off in the long run.
    Another factor is that in many families disposable income is harder to come by for the purchase of a scooter. Most folks look at a scooter as something that hold up traffic. The scooters that are capable of keeping up with the traffic codes become quite expensive. Their cost is reaching the value of a decent used car.
    I am sure there may be some other individual reasons. For those leaning on the fence and don’t buy a scooter it would be interesting to find out why.

    Dave Burlingame
    Mount Dora, FL