We’ve received official confirmation that the newly revealed Genuine Stella 125 Automatic will be priced very aggressively for 2014. At just $3,499, the “Stellauto” is priced at $200 less than the Stella 4T. To put that in further perspective, that’s the same price as a Vespa LX50 and less than $1,000 more than the venerable Genuine Buddy 125.
It seems clear that Genuine is positioning the Stella 125 Automatic to be very competitive in the space. While there are certainly more advanced twist-and-go models available, even some at less money, few will have the same mix of nostalgia and technology.