Here in America, talk of riding a motorcycle or scooter is almost always wrapped up in some discussion of safety. Riding is pretty universally thought of as a dangerous activity here in The States. Here at ScooterFile, we think that perception is disproportionate to the relative danger of just life in general, but that’s a different topic. Imagine, however, if riding a scooter was actually a step up in terms of personal safety. That’s what women in India are deciding to do in ever-growing numbers. What’s this other danger? It’s pretty sinister.
From Than Nien News:
Young, well-heeled and independent-minded women, who are also conscious of the perils of using public transport, are helping to propel a boom in sales of scooters.
The rising popularity of the scooter comes at a time of nationwide protests against the prevalence of rape and sexual assault in India. In one case, a young female student died after she was gang-raped on a bus in Delhi.
Weighing convenience as well as safety, some young women, and their parents, see the scooter as the best solution for commuting to work, going to college or simply going out to meet friends.
Scooter sales were up nearly 20 percent in the nine months through December, according to Society of Indian Automobile Manufacturers data, easily outpacing the 2.5 percent sales growth of full-size motorcycles. Sales of cars, trucks and buses all fell.
Puts the independence of scooter travel in a whole new perspective, doesn’t it? Than Nien News goes on to report that scooter manufactures such as Honda, Yamaha and Hero are beginning to target Indian women in their product offerings, available colors and even model naming. While many of these efforts seem to follow the old-school “shrink it and pink it” approach to creating products for women, recognizing the market potential is still very interesting.
I’m particularly interested to hear from any of our women readers? Do you ever think of your scooter as a way to stay safer than public transport? Let us know in the comments.
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