BMW USA C-Series Scooter Sales Up +73% for October 2013

With sales of BMW two-wheelers up +23.4% overall, it’s been a great year for BMW in terms of selling motorcycles. Yet tucked amongst the official numbers in this month’s press release was a significant detail. Sales of just the C-series maxi-scooters were up +73% over last year when they first arrived in the USA.

The new models appear to be a success. We reported back in July that demand for the C-series scooters, in particular the C 650 GT, was actually outpacing production capacity. Put another way, people have been buying BMW scooters faster than BMW could build them. The question at this point is what does this mean for BMW’s future with scooters?

We have part of that answer already. BMW’s success with the C-Series has been significant enough for them to fully green-light the C Evolution for full-scale production. What will be the world’s first electric two-wheeler (from a major manufacturer) is built on the backbone of the already successful C-series petrol models. My curiosity at this point is will BMW think smaller in the scooter market? With small motor partnerships in India ramping up, could we see a C 400 or even C 250 model? All the major transportation manufacturers are betting big on the developing world. China and India are thriving markets for transportation products while other parts of the world stagnate. Will those markets see BMW push smaller in its offerings? Time will tell. Would we love to see a 250cc BMW city scooter? Absolutely.

Meanwhile, you can read our long-term review of the C-Series scooters here.

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