“Safe” Sounds for Domino’s Electric Delivery Scooters in the Netherlands

One commonly-voiced concern about the increasing numbers of electric vehicles in urban areas is their silent engines. Unlike a internal combustion engines, electric motors make virtually no noise and can easily escape notice. The potential danger is real in places such as the Netherlands, where bicycling is the major form of transportation and a part of the local culture. As electric vehicles become more common in cities, they can easily (and dangerously) blend in with the mass of bikes that share space on city streets and bike paths. Bicycle collisions with pedestrians are common in Amsterdam; such an impact with a 250-lb. electric scooter could cause serious injury.

Domino's Netherlands "Safe Sound"

Domino’s Pizza Netherlands, which uses e-scooters for deliveries, has taken warnings about electric vehicles seriously and come up with a not-quite-so-serious solution. Using a system called “SafeSound,” the Domino’s scooters play a loop of a human voice imitating an engine. The company’s Marketing Manager, Carolien ten Cate, calls it a branded sound, “…Not just any engine sound and irritating horn, but a happy message.”

The scooter horn  sounds like “leker leker,” Dutch for “tasty tasty.” The engine noise is a deep male baritone uttering, “Domino’s, domino’s, dododomino’s, domino’s” with “mmmmmmmmmmm leker” tossed in when the scooter accelerates.

Humorous, indeed. (We suspected this was a hoax when we first saw it.) Dutch Domino’s scooter delivery riders may quickly tire of the novelty and bystander reactions, though.

The sound is more than a little reminiscent of a famous Vespa “Papapapapapa” commercial from the ’60s, in which a voice imitates the scooter’s iconic two-stroke engine noise.

Via Laughing Squid

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