Fly 150

This Week in Scooters: Feb 2-8, 2014

With snow falling on us here in Chicago as I type this, it’s felt like a very indoor week here at ScooterFile. Yet for all the cold weather blah, this week saw some of the most fun content we’ve ever shared.

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Video: The New Piaggio Fly 150 3V

The Piaggio line of scooters has always been an interesting case study in brand positioning. As parent company of the world’s most recognizable scooter marque, Vespa, Piaggio could have been content to exist as a governing parent company for its many two-wheel properties. These include not just Vespa, but also Moto Guzzi, Aprilia and others. Yet Piaggio sells a full lineup of modern-style scooters under its own name. Most feature Vespa power plants, so for many, the value proposition is obvious. I can still get a Vespa, but for less money.

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