Primavera

Piaggio Group Worldwide Profits Plunged in 2013

It’s no secret that the automotive and powersports sectors have been hit especially hard during The Great Recession of the past few years, but it’s not always easy to get a full picture of just how hard they’ve been hit. Well Yahoo! Autos is reporting that Piaggio’s 2013 financials show a 57% decline in profits over the year before. That drop in profit is driven by a number of factors, but most significantly by a lack of sales and fluctuations in worldwide currency values.

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Opinion: Will the Vespa Sprint Hurt 946 Sales?

Earlier this week, we posted a story about all the juicy Vespa gossip we’ve been hearing in the past few months. Much of that was officially confirmed just a few days later with the Italian debut of the new Vespa Sprint. While in one sense the Sprint is simply an update to the Vespa S in the same way the Primavera is an update to the LX-150, both updates can’t be looked at without considering one other key model: the Vespa 946.

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The Piaggio / Vespa Rumor Roundup

After many years of model stability, Vespa is shaking things up in their lineup. With the 946 now in showrooms, the question is, what next? Our sources say there’s a lot of interesting things in the works.

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Video: The Vespa Primavera — How it’s Made

One of the biggest scooter story from EICMA last autumn was the debut of Vespa’s new Primavera. Replacing the well-loved LX-150, the Primavera not only takes over in terms of Vespa’s small-frame offering, it’s the first new Vespa design in quite some time. More specifically, it’s the first “regular” Vespa model since the debut of the 946. That post-946 distinction is important because when we look at the Primavera, its 946 lineage is obvious. Where the 946’s limited production numbers and aspirational price point put it well out of the reach for most scooter shoppers, the Primavera is the “new” small frame Vespa for the rest of us.

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