Video: The New Piaggio Fly 150 3V

The Piaggio line of scooters has always been an interesting case study in brand positioning. As parent company of the world’s most recognizable scooter marque, Vespa, Piaggio could have been content to exist as a governing parent company for its many two-wheel properties. These include not just Vespa, but also Moto Guzzi, Aprilia and others. Yet Piaggio sells a full lineup of modern-style scooters under its own name. Most feature Vespa power plants, so for many, the value proposition is obvious. I can still get a Vespa, but for less money.

2014 Piaggio Fly 150 3V

Piaggio seems to really be pushing the value proposition with the unveiling of the latest Fly 150, which as of this month will be available in the USA. Featuring the same new 3V engine powering the next generation of Vespa LX and S 150s, the Fly 150 3V sees the same bump in both horsepower and fuel efficiency. Claiming 130 mpg 104 mpg US, the Fly 150 3V is boasting midsize scooter performance with nearly 50cc fuel economy.

Perhaps the most noteworthy thing about the new Fly 150 3V is the MSRP: $2,899. That’s just $100 more than the best-selling Genuine Buddy 125. Is this a shot across the bow of “America’s Favorite Scooter Company” or is Piaggio thinking about costs across a variety of markets. Given that the real market growth for two-wheeled vehicles is in India and Central/South America, that more than anything else is likely driving Piaggio’s price conscious entry model.

2014 Piaggio Fly 150 3V

With recent winners like the BV350, Piaggio seems to be taking its role in the scooter market very seriously — providing simple, modern scooters that people can use day-to-day. More than just a down-market Vespa, these machines are becoming a drawing force of their own for something more practical and more affordable than the classic wasp.

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  • duo

    130MPG is UK gallons, US MPG is 104 per Piaggio-USA.

    • Thanks! I’ll correct that.

      • Southerner

        It’s very nice. And it IS Italian.

        But I think I would have an easier time getting spare parts for a Buddy, which is a serious consideration.

        • Parts availability, and the need for parts in the first place, is definitely a factor.
          I was talking with a dealer source last night and they were saying that these new Fly 150s are a big quality step up from the previous generation. They also suspected that the final assembly was actually happening at Piaggio’s Vietnam facility. That’s not worrysome, so long as they’re really policing the quality control.

          • Southerner

            I just got an ad for this bike. Piaggio boasts that the valve adjustment interval is 6000, not 2000 to 3000 like the competition. This is a pretty good selling point.

          • RLW

            I own a Honda PCX150 (the competition) and keep in touch with other owners. The valve adjustment maintenance interval is listed at 2500 miles on a PCX; however, most find that after the initial adjustment, repeat checks usually indicate no adjustment needed. Just sayin.

          • Yes, but better to do the checks and not need adjustments than to burn valves or do other engine damage. Not doing your scheduled maintenance just to cheap out is dime wise and dollar foolish. It’s not even a hard check to learn to do yourself.