Piaggio is out today with a new official intro video for the latest Fly. The plastic cousin to the Vespa LX, the Fly captures the style of modern, european scooting. Perhaps that’s why it now looks so much more like it’s rival, the Honda SH150.
The Piaggio line of scooters has always been an interesting case study in brand positioning. As parent company of the world’s most recognizable scooter marque, Vespa, Piaggio could have been content to exist as a governing parent company for its many two-wheel properties. These include not just Vespa, but also Moto Guzzi, Aprilia and others. Yet Piaggio sells a full lineup of modern-style scooters under its own name. Most feature Vespa power plants, so for many, the value proposition is obvious. I can still get a Vespa, but for less money.